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Why starting small with AI pilots before scaling is a mistake
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Why relying on AI won’t improve the customer experience
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Unifying projects and products: The power of program management in martech
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MarTech’s CRM experts to follow
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Marketing’s inner game: Unlocking the power of natural productivity cycles
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Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey
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MarTech Salary and Career Survey: More promotions and more layoffs
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The rise of the position-less marketer by Optimove
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How martech leaders must embrace AI for customer-centric marketing
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Nutrimuscle: Scaling spend and growing ROAS through better measurement
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Number of women in marketing up, but salary and seniority remain problems
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Why B2B marketing needs brand building more than lead gen
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From friction to flow: A marketer’s secret productivity engine
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How to make the most of your marketing work management solution
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Snap Selects Fospha as Measurement Partner for Retail eCommerce
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Why AI will have the faults of human intelligence
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The omnichannel opportunity: A path to seamless experiences
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Mastering the art of goal setting in marketing operations
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How to categorize customer data for actionable insights
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Owned asset optimization: The key to connecting with financial consumers
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Combining martech projects: 5 questions to ask
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Winning the B2B race from sales to profitability
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Data visualization: How to transform analytics data into actionable insights
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Why agencies need to work closely with client RevOps teams
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From efficiency to efficacy: 2024’s B2B marketing revolution
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Fospha as TikTok’s New Measurement Partner
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3 tips to improve your conference presentations
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10 top marketing podcasts for 2024
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Campaign management software: What can it do for you?

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