Fewer assets and extra stress reduce into martech professionals’ job satisfaction this 12 months, based on the 2024 Martech Wage and Profession Survey. Job dissatisfaction jumped by 9% for managers and employees and 5% for these on the director stage and up.
General job satisfaction stays excessive — two-thirds of martech professionals at each stage say they’re “extraordinarily” or “considerably” glad. Nevertheless, these in managers/employees roles saying they have been “considerably unhappy” or “not glad” elevated to 21% in 2024, up from 12% in 2023. For higher-ups, it elevated to 18% in 2024, versus 13% in 2023.
Sources tougher to come back by
This 12 months noticed a major improve throughout the board in martech professionals saying their prime problem/frustration was “securing enough assets,” which incorporates time, expertise and funds. Sixty-five % on the director stage and up stated this in 2024, a rise of 12 share factors from final 12 months. For managers and employees, it elevated 10 share factors to 48% in 2024, in comparison with 38% in 2023.
Subsequent on the checklist of challenges was “demonstrating/proving a optimistic influence on the enterprise from martech.” Some 44% of respondents at each stage stated that this 12 months, up from 32% for director-level roles and 35% for supervisor/employees roles in 2023. It’s not onerous to think about a connection right here. Entrepreneurs at each stage must reveal a optimistic influence for his or her instruments immediately. And with out proving influence, they’re unlikely to get the assets they should do the work.
Whereas everybody has the identical challenges, there’s an enormous distinction in what individuals at totally different ranges discover rewarding. Director roles want managing greater than employees do — 64% versus 23%. And extra managers/employees want fixing technical points (42% favor it) than administrators (29%).
Profession priorities
This 12 months’s survey requested respondents about their profession priorities for the primary time. We discovered attention-grabbing variations relying on job function and gender.
For administrators and up, the most typical objectives have been earnings development, the power to mentor and advise others and lowering work-related stress. Almost half stated growing their hybrid/distant work flexibility was a low precedence, whereas 28% stated incomes a promotion was low on their checklist of non-public profession priorities.
Managers and employees professionals additionally cited earnings development as their prime private profession aim. However they have been extra more likely to make incomes a promotion a excessive precedence. They have been much less involved in making mentoring and advising others a excessive precedence when in comparison with administrators. They have been extra involved in growing hybrid/distant work flexibility, with 34% saying it’s a excessive precedence, whereas solely 28% of administrators did.
Advising/mentoring others was an enormous distinction in priorities between women and men. Greater than half (53%) of males stated it was a excessive precedence, whereas solely 31% of girls did. Girls additionally have been considerably extra possible than males to prioritize getting a promotion (54% to 37%) and rising earnings (75% to 62%). This is sensible given that girls’s median pay in martech is 35% decrease than males’s.
Methodology
The 2024 MarTech Wage and Profession Survey is a joint venture of MarTech.org and chiefmartec.com. We surveyed 305 entrepreneurs between December 2023 and February 2024; 297 of these offered wage info. Almost 63% (191) of respondents stay in North America; 16% (50) stay in Western Europe. The conclusions on this report are restricted to responses from these people solely. Different areas have been excluded as a result of restricted variety of respondents.
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