Number of women in marketing up, but salary and seniority remain problems

The advertising business is in an attention-grabbing place in terms of ladies within the workforce. Girls maintain 60% of all North American advertising jobs, based on information from LinkedIn, and girls now maintain 52% of CMO roles.

However trendy advertising roles are extremely numerous of their nature. As entrepreneurs know, the roles within the trendy advertising group embrace individuals who analyze information, create content material, develop platforms, purchase media and extra.

For Worldwide Girls’s Day, let’s strive to determine the place girl are making features in an business they dominate however are traditionally not equal in terms of pay.

One space of selling the place ladies appear to be doing properly is search engine optimisation.

Girls maintain 51% of the roles in U.Ok. search engine optimisation businesses, based on a brand new report by Sufficient Digitial. That is fairly spectacular, on condition that, because the report states, “search engine optimisation has historically been considered as male-dominated.” Regardless of this, males maintain extra senior positions in these businesses.

• The commonest job title for males in search engine optimisation businesses is Managing Director. For ladies, it’s Account Supervisor.
• Girls in U.Ok. search engine optimisation businesses maintain 24% of C-suite roles regardless of making up greater than half of the workforce.
• 32% of job titles containing the time period “search engine optimisation” are held by individuals who determine as ladies at U.Ok. search engine optimisation businesses.
• Girls search engine optimisation company staff have been much less more likely to be in “head of” or “director” positions than males.

The report is predicated on information from greater than 2,000 staff from 102 U.Ok.-based search engine optimisation businesses.

Girls in search engine optimisation

In different space of selling, like martech as an example, it’s tougher to get a transparent view of how ladies are faring. Martech sits on the intersection of selling, the place ladies maintain 60% of all jobs, and tech, the place they maintain solely 35%. And since martech is a operate and never a standalone enterprise sector, it’s most likely unattainable to determine its gender profile.

This jives with what we present in our upcoming 2024 Martech Wage and Profession Survey (which might be launched at The Martech Convention on March 19). Total, males earn 35% greater than ladies — up from 24% final yr!

However there may be additionally some excellent news: On the senior ranges (director and up), ladies earn 5% greater than males.

Dig deeper: The warfare on DEI is hitting advertising and hurting enterprise

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